*Rapper-turned-reality TV star MC Hammer is now an equity partner in Cash4Gold, the company that first hired him to pitch the product in TV commercials that poked fun at his headline-making financial freefall.
The Cash4Gold Web site, launched in 2007 by company CEO Jeff Aronson, specializes in purchasing precious metals – mostly gold. Since its inception, the site has grown to serve over 800,000 customers, in addition to employing over 300 workers, who sift through thousands of ounces of gold per day.
