Oprah Winfrey’s struggling OWN cable network could be shifting its programming strategy to appeal to its African-American audience.
Execs at OWN point to the success of “Welcome to Sweetie Pie’s” as a way to tap into the network’s African American viewers, according to Adweek.
The reality show, which follows life behind-the-scenes of a St. Louis soul food restaurant, is the network’s top-rated prime-time show, averaging around 420,000 viewers.
It’s also performing extremely well among African-American viewers.
“Anytime you have a program that pops like ‘Sweetie Pie’s’ did, you start looking for what drove it,” OWN president Erik Logan told Adweek.
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