The House of Dereon Tries to Save Face.....


According to wwd.com's fashion section Beyonce and her mother Tina Knowles have taken a new approach to try and help the Dereon empire! Read below:

Beyoncé Knowles and her mother, Tina, are known for glamming it up with piles of diamond jewelry by the likes of Lorraine Schwartz, but now the duo wants to offer bling at an accessible price. Industry sources say Deréon, the junior sportswear brand founded by the Knowleses, has inked a deal with Carolee jewelry to create a fashion jewelry collection for the label. The line is expected to hit stores in spring.

Mmmhmm, I'm sure it will be another tacky Knowles creation by the end of the day!
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