by Dr. Boyce Watkins, Syracuse University – Scholarship in Action
The New York Daily News is claiming that director Spike Lee has been getting bashed by New York teens for his affiliation with Absolut Vodka. Lee apparently designed a logo for the vodka company themed after Bedford-Stuyvesant, a well-known and respected neighborhood within the Brooklyn community. Apparently, some of the teens feel that it's a bit hypocritical for Lee to make films that uplift black people, while simultaneously working with major corporations to convince us to drink more liquor.
"I've seen his movies. I was a really big fan. But he lost respect from me," said Shenel Gunnis told the New York Daily News. "You're not supposed to be promoting stuff like that in areas that can barely afford food."